A campaign launching Mirinda’s new improved product line – now with less sugar. With the big idea "The Irresistible Taste", we played on the Vietnamese word “Mê” by stretching it into “MMMÊ" – a nod to the way Gen Z often elongates words to emphasize emotion. And because M in MMMÊ is also for M in Mirinda. 

 

This creative twist becomes the highlight of our TVC.​​​

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What I've done:

• TVC

• ​Social spread out