ZEISS SMILE PRO
​Thematic Campaign

This might be the campaign I’m most proud of during my time at Dentsu Creative.

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A campaign that went through countless rounds of pending, but after 8 long months, it finally came to life. We uncovered a disruptive insight: people with myopia often find themselves trapped in a frustrating, never-ending loop: myopic hassle → fear of surgery → staying with glasses → myopic hassle...
 

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What I've done:

• TVC

• ​Social spread out